Shannon Clune · Portland, Oregon
Strategic judgment, with the hands to build it.
Twenty years of strategic and operational experience across Nike, Ford, Subaru, Intel and HP, now paired with genuine hands-on fluency in the AI tools that are changing how work gets done. Not a developer. Not a theorist. A thinking partner who ships.
The problem
Everyone knows AI matters. Almost nobody knows where to start.
There is no shortage of noise, and very little of it is about your actual business. What is rare is someone who combines real business judgment with enough hands-on fluency to show you what is possible rather than describe it.
I work with people who are smart and curious but do not have time to sort through it themselves. We figure out what is worth your attention, build a path forward, and get moving.
What I do
AI clarity & roadmapping
Most people know AI can help them work differently. Few know where to start. We work out what is worth your attention, what to skip, and a practical path forward that fits how you actually operate.
Account & client leadership
Twenty years running agency accounts for Nike, Ford, Subaru and Intel. Scoping, contracts, delivery oversight and the unglamorous work of keeping a program honest and on time.
Digital strategy & ecommerce
Channel strategy, audience insight, personalization and the measurement to prove it moved. Built on real platform experience, not a slide about platforms.
Operations & go-to-market
Sales collateral, pipeline, partner programs and the operating rhythm underneath them. Enough structure to move, not so much that it becomes the project.
Selected work
All 40 case studies →CX Partnership
Adobe Marketing Cloud
As an Adobe AEM Certified Partner, ModOp delivered engineering, design, development and content authoring. The partnership carried Subaru's website…
Read → TechnologyTerritory Expansion
Amplify Consulting
Launched Amplify Consulting's first regional expansion of data strategy and managed services beyond Seattle. Qualified and converted four new…
Read → AutomotivePersonalized Shopping Experiences
Ford YouTube Strategy
Redefined Ford's YouTube presence with personalized content strategy and integrated SEO and SEM. Consolidated 20 channels into 5 audience-centric…
Read → TechnologyHead of Sales & General Manager
ModOp
As General Manager of ModOp's Portland office, oversaw its expansion into a digital innovation hub spanning creative marketing services and…
Read → MarketingDirector of Accounts
ModOp
Defined client engagements, negotiated contracts and wrote SOWs for accounts including Nike, W+K, AKQA, Opal and Intel regionally, Ford and Subaru…
Read → RetailUser Journeys
Nike By You
Strategic development of user journeys and analytics, plus design, animation and an email campaign for Nike By You. The resulting premium experience,…
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