For Ford's first unscripted live YouTube event, built a custom real-time engagement platform with a comment engine and live data dashboard.
The Ford event team filtered and selected viewer comments to shape storylines mid-telethon, with green screen footage captured for later campaign use.
- Engagement
- Ford Fusion
- Industry
- Automotive
- Scope
- Real-time engagement platform, comment engine, live data dashboard
Full write-up available on request.