Case studies

The work.

40 engagements spanning brand strategy, ecommerce, platform migration, performance media and go-to-market. Filter by industry.

Technology

CX Partnership

Adobe Marketing Cloud

As an Adobe AEM Certified Partner, ModOp delivered engineering, design, development and content authoring. The partnership carried Subaru's website…

Read → Technology

Territory Expansion

Amplify Consulting

Launched Amplify Consulting's first regional expansion of data strategy and managed services beyond Seattle. Qualified and converted four new…

Read → Automotive

Personalized Shopping Experiences

Ford YouTube Strategy

Redefined Ford's YouTube presence with personalized content strategy and integrated SEO and SEM. Consolidated 20 channels into 5 audience-centric…

Read → Technology

Head of Sales & General Manager

ModOp

As General Manager of ModOp's Portland office, oversaw its expansion into a digital innovation hub spanning creative marketing services and…

Read → Marketing

Director of Accounts

ModOp

Defined client engagements, negotiated contracts and wrote SOWs for accounts including Nike, W+K, AKQA, Opal and Intel regionally, Ford and Subaru…

Read → Retail

User Journeys

Nike By You

Strategic development of user journeys and analytics, plus design, animation and an email campaign for Nike By You. The resulting premium experience,…

Read → Retail

Data Insights & Analytics

Nike Gifting Program

Defined a global Holiday story for Nike's gifting program, tailoring the experience to key audience personas. Mapped user flows and worked alongside…

Read → Sportswear

Client Spotlight

Nike Partnership

Led digital operations, marketing production and program management across Nike teams globally. Work spanned strategy, digital creative design and…

Read → Retail

Digital Marketing Optimized

Nike SB Channel Strategy

Audience insights, SEO, social and paid media optimization for Nike SB, delivered through an Agile approach that reshaped the user journey. Website…

Read → Retail

Digital Strategy & Ecosystem

Nike Skateboarding

Overhauled Nike SB's digital strategy across user experience, SEO and social engagement. Built the content strategy, created a #CheckMeSB page for…

Read → Sports

Innovation Roadmap

Nike Tomorrow

Brand strategy, audience insights and analytics work with Nike's Global Running team and visionary leaders across divisions. Workshops and research…

Read → Technology

Data Strategy, Analytics & Insights

Particle

Particle provided strategic sales planning and partnership development through Insight Sprints. Using data science and analytics expertise, the team…

Read → Automotive

Platform Migration & Implementation

Subaru & Adobe Marketing Cloud

Migrated Subaru's website to Adobe Marketing Cloud, turning a flat HTML site into an interactive platform. Consumer feedback was built into the…

Read → Technology

SaaS Sales & Customer Services

Tivian

Built and ran an enterprise SaaS go-to-market: sales collateral, product demonstrations, lead-generation webinars and thought leadership. The sales…

Read → Retail

CX Partnership

AKQA & Nike Personalized Shopping

AKQA and Nike built a personalized shopping experience around the Bra Fit Finder. Work covered user journeys and interactive prototypes plus…

Read → Technology

Content as a Service

Adobe CMS & Custom Workflow

Built the backend CMS for Nike's NTC 5.0 application with AKQA, integrating more than 8,000 audio and 2,500 video assets to deliver 120 workouts.…

Read → Automotive

Personalized Digital Commerce

Build Your Own Subaru

Redesigned Subaru's Build Your Own tool using agile methods, rapid prototyping and user testing. Front-end development, QA and backend integration…

Read → Automotive

Brand Campaign

Ford Ecoboost Challenge

Campaign concept development, visual identity, interactive video production and social engagement across Ford, Amazon, Yahoo and GM/Chevrolet work.…

Read → Consulting

Consulting

Insight Sprints

Digital sales and marketing consulting built around a simple shape: clarify the goal, find the opportunity, deliver something practical inside a week…

Read → Retail

Rapid Prototyping

Nike AEM Development Partnership

Creative concept development, UX/UI design and live prototyping inside the AEM preview environment for Nike's Da-Da-Ding campaign in India. The team…

Read → Retail

Technical Discovery & Solution Delivery

Nike B2B Platform

Delivered Content as a Service for Nike.Net and the wider digital ecosystem. Technical discovery on content propagation, a content audit of existing…

Read → Retail

Audience Personalization

Nike Basketball Archetypes

Personalization work built on audience insights, UX/UI design and analytics for Nike. Content was tailored to specific consumer archetypes, improving…

Read → Retail

Custom CMS

Nike In-Store Retail Touchscreens

Built the AEM/VO2 backend CMS behind Nike's in-store touchscreen experiences. Custom workflows let authors upload and manage media with confidence…

Read → Sustainability

Data-Driven Storytelling

Nike Sustainability

Audience insights, content and personalized messaging for Nike's Sustainable Business & Innovation team. The work leaned on transparency and…

Read → Automotive

Content Moderation

Subaru Owner Community

A gated site where Subaru WRX, STi and BRZ owners shared their adventures through photo and video submissions. Backend VIN verification, adaptive…

Read → Automotive

Interactive Video & Gamification

Chevy Gift Exchange

An interactive social game for GM/Chevrolet running through the holidays on Facebook and Twitter, with full-screen video and both monetary and…

Read → Gaming

Audience Insights & Messaging

EA Games

Stakeholder interviews, a competitive audit and cultural analysis to redefine EA Games' brand and messaging. Produced a clear brand voice, a flexible…

Read → Automotive

YouTube Live Takeover

Ford Fusion

For Ford's first unscripted live YouTube event, built a custom real-time engagement platform with a comment engine and live data dashboard. The Ford…

Read → Automotive

Interactive Video & Product Customizer

Ford Mustang

Experiential marketing and interactive video for the Mustang's 50th Anniversary. Users personalized their vehicle through an animated video that…

Read → Advertising

Media Partnership

Google DoubleClick & Wieden + Kennedy

A media partnership with Wieden + Kennedy and Google DoubleClick producing work for Nike, Old Spice, Dodge, Target, EA Games and TEDx. Award-winning…

Read → Technology

Account Expansion

HP Worldwide Graphic Arts

Account management and marketing on Hewlett-Packard's Worldwide Graphic Arts business with CMD Agency. Video production, interactive online content…

Read → Retail

Actionable Data Insights

Intel & Walmart

A sweepstakes contest built to raise awareness of Intel Ultrabooks sold at Walmart. Profiling likely laptop buyers and analyzing their online…

Read → Retail

Audience Insights

Nike Basketball

A personalized tool helping consumers understand and compare Nike Basketball footwear. Built on AEM, audience insights and analytics, with…

Read → Retail

Production Workflow

Nike Content Delivery Partner

Established and managed a team of AEM-certified content authors at Nike, working with teams across the Rio Olympics app, running campaigns, North…

Read → Technology

Performance Media

Nike FuelBand Global Launch

Interactive online banner campaigns for the global launch of the Nike FuelBand SE. CG renders gave users something close to a tactile experience,…

Read → Sports

Events

Nike NBA Connected Jersey Launch

A team captured behind-the-scenes moments of Nike's NBA partnership launch on mobile devices, editing fast enough to share while the moment was live.…

Read → Technology