Redefined Ford's YouTube presence with personalized content strategy and integrated SEO and SEM.
Consolidated 20 channels into 5 audience-centric ones aligned to real purchasing patterns, and delivered a UX and content strategy, an SEO best-practices document, and a measurement framework for ongoing optimization.
- Engagement
- Ford YouTube Strategy
- Industry
- Automotive
- Scope
- Channel consolidation, SEO strategy, content strategy, audience engagement
Full write-up available on request.