Personalization work built on audience insights, UX/UI design and analytics for Nike.
Content was tailored to specific consumer archetypes, improving ecommerce performance and customer satisfaction through targeted strategy and personalized user experiences.
- Engagement
- Nike Basketball Archetypes
- Industry
- Retail
- Scope
- Audience insights, UX/UI, analytics, ecommerce, content, engineering
Full write-up available on request.