A custom app and content management system linking Facebook and iOS into one cross-platform experience for Subaru, tuned to the brand's adventurous voice and aimed at the Lonely Planet community.
Social moderation guidelines kept the brand consistent across channels.
- Engagement
- Subaru x Lonely Planet
- Industry
- Automotive
- Scope
- Cross-platform app development, CMS, social moderation, brand consistency
Full write-up available on request.