AKQA and Nike built a personalized shopping experience around the Bra Fit Finder.
Work covered user journeys and interactive prototypes plus integration with a new API for automated fit recommendations. The localization team adapted it across markets for a launch timed ahead of the Olympics.
- Engagement
- AKQA & Nike Personalized Shopping
- Industry
- Retail
- Scope
- User journeys, interactive prototypes, API integration, localization
Full write-up available on request.