A sweepstakes contest built to raise awareness of Intel Ultrabooks sold at Walmart.
Profiling likely laptop buyers and analyzing their online behavior shaped a mix of in-store and digital tactics aimed at driving store traffic and shelf visibility.
- Engagement
- Intel & Walmart
- Industry
- Retail
- Scope
- Customer profiling, online behavior analysis, sweepstakes, in-store and digital tactics
Full write-up available on request.