A personalized tool helping consumers understand and compare Nike Basketball footwear.
Built on AEM, audience insights and analytics, with recommendations kept current and localized across 80 regions. Conversion rates increased tenfold as more people found the right product.
- Engagement
- Nike Basketball
- Industry
- Retail
- Scope
- Personalized recommendations, comparison tool, focus group testing, global localization
Full write-up available on request.