Strategic development of user journeys and analytics, plus design, animation and an email campaign for Nike By You.
The resulting premium experience, Gear Up, produced eight straight weeks of week-over-week growth and ran well past sales projections.
- Engagement
- Nike By You
- Industry
- Retail
- Scope
- User journeys, analytics, story planning, HD wireframes, email campaign, UX/UI
Full write-up available on request.