Defined a global Holiday story for Nike's gifting program, tailoring the experience to key audience personas.
Mapped user flows and worked alongside Nike Consumer Insights, SEO and UX teams plus category stakeholders to rebuild the gifting journey end to end.
- Engagement
- Nike Gifting Program
- Industry
- Retail
- Scope
- Holiday story, audience personas, gifting journey, user flows, consumer insights
Full write-up available on request.