Overhauled Nike SB's digital strategy across user experience, SEO and social engagement.
Built the content strategy, created a #CheckMeSB page for user-generated content, and launched Tricks of the Month videos, with an agile approach that kept the team responsive as the ecosystem shifted.
- Engagement
- Nike Skateboarding
- Industry
- Retail
- Scope
- Digital strategy, user journey redesign, SEO, content strategy, agile delivery
Full write-up available on request.