Migrated Subaru's website to Adobe Marketing Cloud, turning a flat HTML site into an interactive platform.
Consumer feedback was built into the experience and Subaru's owner community was put to work as brand advocacy, ending in an industry-leading site that rewards owners with high-resolution virtual ownership experiences.
- Engagement
- Subaru & Adobe Marketing Cloud
- Industry
- Automotive
- Scope
- Website migration, Adobe Marketing Cloud, consumer engagement, brand advocacy
Full write-up available on request.